Guides / Editorial resources

Squishy guide

Learn how squishy material labels differ, what slow-rising means, and how to check toy safety information before buying.

Buying guide / Squishy & sensory toys

Squishy toy materials, types and safety: a practical guide

A useful starting point for comparing squishy toys is to separate the feel or rebound behaviour from the material actually used. Product names and listing labels are not a substitute for a clear material description or safety documentation.

What does “squishy” or “slow-rising” mean?

“Squishy” is a broad product description for soft items designed to compress when squeezed. “Slow-rising” describes how a product appears to recover its shape after pressure. These words describe an experience or behaviour; by themselves, they do not identify the exact polymer, formulation, additives, or test results.

Two products that look similar can use different constructions. A listing may describe a foam body, a flexible outer skin, a gel-filled shell, or a combination of materials. Ask the seller or manufacturer for the specific material information when it matters to your purchase.

Common material labels — what they do and do not tell you

Listing termWhat the term generally refers toWhat you still need to check
PU / polyurethaneA broad family of polymers. Flexible polyurethane foam is one form used for cushioning; the exact formulation and structure vary. The word “PU” alone is not a complete product specification. Polyurethane Foam Association.Exact formulation or product description, intended age, manufacturer information, relevant test documentation, and whether the item is foam or another construction.
TPR / TPEThermoplastic elastomers (also called thermoplastic rubbers) are a family of materials that combine thermoplastic processing with elastic behaviour. The family includes different material types, so the label alone does not identify a specific grade or formulation. British Plastics Federation.Ask what the seller means by the label, whether the product has a coating or filling, and what safety testing applies to its intended use.
SiliconeA material-family name used for some elastomer products. Silicone elastomers are compounded from polymer molecules with cross-linking agents, reinforcement and, depending on the formulation, other additives; a simple “silicone” label does not describe the finished formulation. Elkem — Silicone elastomers.Confirm that the material claim relates to the whole item or only one component; check seams, small parts, age guidance and product documentation.
Gel-filled / liquid-filledA description of the product’s construction or filling, not one specific outer-shell material.Check the shell condition, leakage warnings, age suitability, cleaning instructions and whether the filling is identified by the manufacturer.
Important: This table is a buyer’s terminology guide, not a chemical analysis or safety ranking. Do not assume that PU, TPR, silicone, “non-toxic”, “eco” or “slow-rising” wording proves that a particular product is safe. The exact finished product, its intended user, construction and applicable tests matter.

Types you may see in product searches

  • Food-shaped squishies: fruit, bread, desserts and other novelty shapes.
  • Animal-shaped squishies: character or animal designs; inspect attached ears, eyes and other small components.
  • Slow-rising foam styles: marketed around a gradual return after squeezing; the phrase does not specify the material.
  • Large or jumbo squishies: larger display or squeeze items; check dimensions and storage needs.
  • DIY squishy kits: kits may contain blanks, coatings or craft components. Follow the kit maker’s instructions and age guidance; do not substitute unapproved paints, glues or solvents.

Children’s squishy toy safety: what to check

For the United States, the CPSC says toys intended for children 12 years old and under must be third-party tested and certified in a Children’s Product Certificate for applicable children’s product safety rules. The CPSC also describes requirements involving small parts for children under 3 and limits on certain regulated phthalates in accessible components. These are US requirements; other countries have their own rules.

For Singapore, the Consumer Product Safety Office explains that general consumer goods covered by the Consumer Protection (Consumer Goods Safety Requirements) Regulations must meet an applicable standard from organisations such as ISO, IEC, EN or ASTM, as well as additional requirements. Always check the rules that apply in the country where the item will be supplied and used.

  • Check the stated age range and warnings. Do not treat a novelty item as suitable for a young child just because it looks soft or cute.
  • Look for the manufacturer or responsible supplier’s identity and clear product information.
  • For children’s products, ask for the applicable test reports or certification information for the destination market where appropriate.
  • Inspect seams, coatings and attached parts. Do not use a damaged, leaking or deteriorating item.
  • Keep small components away from children who may put objects in their mouths.
  • Follow the product’s cleaning and storage instructions. Do not use a strong smell, touch test or seller slogan as a substitute for safety evidence.

Why this guide does not rank “the best material” or “the safest brand”: the current tool does not test products, verify laboratory reports, or maintain a live product database. Without product-specific evidence, naming a safest material or best brand would be misleading. Likewise, we do not publish current price ranges without dated, region-specific listing data.

Sources: Polyurethane Foam Association — Flexible PU foam · British Plastics Federation — TPE/TPR · Elkem — Silicone elastomers · US CPSC — Toy Safety FAQ · CPSC — Phthalates · Singapore Consumer Product Safety Office — CGSR overview.